Greenleaf Foods
Greenleaf foods is a pioneer in the plant-based food industry with the brands Lightlife and Field Roast.
Event Marketing
I created event-focused campaigns that carried established brands into new environments, adapting creative across multiple formats while keeping the experience cohesive. Select a project below to explore the work:
Chicago Bears - Environmental Graphics, Retail/Point-of-Sale, Promotional Design, Event Marketing
Expo West - Motion, Social Media, Environmental Graphics, Event Marketing
Package & Retail Production
I worked across several Greenleaf Foods brands, taking projects from initial design through production while staying within each brand’s established identity. Select a project below to explore the work:
Chao Cheese- Packaging Production, Layout Design, Bilingual Design, Point-of-Sale
Lightlife- Packaging Production, Layout Design, Point-of-Sale, Branded Collateral, Environmental Graphics
Consumer & Retail Marketing
I translated Lightlife and Field Roast’s established brand identities into consumer-facing marketing designed to promote products, communicate key benefits, and support retail sales. See my work below:
Restaurant Partnerships- Digital Menu Boards, Motion, Social
Sell Sheets- Layout Design, Sales Collateral, Print Design, Information Design
Digital Advertising- Web Ads, Digital Production, Layout Design, Email Design
Print Marketing- Print Design, Layout Design, Print Advertising, Promotional Collateral