Natural Products Expo West is one of the largest annual trade shows for the natural and organic products industry.
In preparation for Expo West, I designed social graphics and environmental signage for Greenleaf Foods brands.
I animated this Expo West menu for Instagram and Facebook Stories, highlighting the Lightlife dishes attendees could sample at the booth.
With Lightlife’s breakfast products newly launched, I created this animated social graphic to introduce the line and promote it ahead of Expo West.
I created this social animation to promote Field Roast’s presence at Expo West, using product and prepared-food imagery to showcase the brand’s plant-based offerings.
I designed a series of LinkedIn graphics promoting Lightlife’s new breakfast sausage and inviting Expo West attendees to visit the booth for samples.
I designed environmental signage for the Lightlife booth, adapting the brand and product messaging across horizontal and vertical formats for the trade show environment.
I designed coordinating Field Roast signage promoting its plant-based breakfast products, adapting the campaign across multiple formats while maintaining the brand’s distinct visual identity.