Greenleaf Foods used sell sheets to give retailers, distributors, and foodservice partners detailed product information in an easy-to-reference format. I designed these materials to organize photography, product specifications, nutrition information, selling points, and other technical content within the established Lightlife and Field Roast brand systems.
This two-sided sell sheet presents five Lightlife products within a single sales piece. I balanced food photography and product messaging on the front with a more technical reverse side, using tables and structured layouts to organize case dimensions, UPCs, nutrition facts, barcodes, cooking instructions, and other product specifications.
I applied the same sell sheet treatment to the launch of Lightlife’s plant-based chicken tenders and fillets.
Lightlife went through several rebrands while I worked with Greenleaf Foods, which accounts for the different visual identity shown here.
I also created sell sheets for Field Roast, including this piece for its sausage crumbles line.