I created print marketing for Lightlife and Field Roast across a range of consumer touchpoints, including coupons, magazine ads, and recipe materials. The work required adapting each brand’s visual identity across formats while balancing product photography, promotional messaging, and detailed information.
I designed these Lightlife coupons to promote products across the brand’s portfolio, including hot dogs, tempeh, breakfast patties, and sausages.
The compact format required a clear hierarchy between the offer, food photography, featured products, and the detailed terms required for redemption.
For this Whole Foods Market promotion, I designed a Field Roast coupon featuring Chao cheese and plant-based pepperoni.
The two-sided piece combines the retailer and Field Roast brands while using the food photography to show how the two products can be paired together.
This full-page Lightlife magazine ad brings several products together under the brand’s “Ingredients you know and taste you’ll love” campaign, using packaging and food photography to introduce the broader product line.
For Field Roast, I created a full-page magazine ad showcasing the brand’s product range through rich food photography and packaging.
The layout also incorporates a manufacturer’s coupon, requiring promotional and redemption information to work within the larger ad rather than as a separate piece.
I designed this two-sided recipe card to introduce consumers to a new way of preparing Lightlife tempeh through a sweet potato taco recipe.
Inspired by the emerging meal-kit aesthetic, the layout breaks the recipe into ingredients and photographed step-by-step instructions to make the preparation easy to follow.
Lightlife went through several rebrands during my time with Greenleaf Foods, which accounts for the earlier visual identity shown here.