Lightlife sold its plant-based burgers at concessions during a Bears game at Soldier Field.
I created LED ribbon signage designed for the stadium environment and its long-format displays.
I designed branded Lightlife football helmets as part of the game-day promotion, adapting the brand identity to a sports-focused promotional piece.
I created shelf talkers promoting Lightlife products and an Ultimate Bears Experience sweepstakes, adapting the campaign across both burger and hot dog products.