I developed two branded tote bag concepts using Lightlife’s messaging and color palette, extending the visual identity into promotional merchandise while keeping the designs simple and recognizable.
I designed this retail shipper around Lightlife’s existing Tempeh packaging, carrying the brand across a dimensional display while considering how the product would be merchandised and remain visible on shelf.
Working from a supplied production dieline, I translated the approved shipper design into production-ready artwork, accounting for folds, panels, orientation, and the structural requirements of the finished display.
I designed this shopping-cart sign as part of a retail campaign introducing Lightlife’s plant-based burger, combining product photography, packaging, nutritional messaging, and in-store wayfinding within a compact format.
I extended the campaign into a large vertical format designed to attract attention from farther away, establishing a clear hierarchy between the Lightlife brand, product imagery, key benefits, and meat-aisle wayfinding.
I adapted the campaign into a smaller rectangular point-of-sale format, reorganizing the same core brand elements and messaging to work within a different footprint while maintaining consistency across the campaign.