I designed a series of digital display ads promoting Lightlife’s new plant-based chicken fillets and tenders.
I adapted the campaign across multiple banner sizes, adjusting the layout, product imagery, messaging, and calls to action to maintain a consistent brand presence across formats.
For this Costco promotion, I paired Field Roast’s Chao packaging with grilled-cheese photography, balancing the offer, product benefits, and multiple calls to action within a compact email layout.
The three-pack Chao box featured in the ad is also packaging I designed for Field Roast.
For the Field Roast sausage promotion, I emphasized grilling and recipe inspiration, using layered food photography to showcase the product across several serving occasions while maintaining a clear hierarchy for the promotional offer and calls to action.