Potbelly Sandwich Works
Potbelly is a fast-casual restaurant chain founded in Chicago in 1977. It’s name is inspired by an antique potbelly stove.
Seasonal Campaigns
I supported national menu launches and seasonal promotions by adapting campaign creative across a variety of in-store formats, partnering with marketing, photography, and production teams to bring each campaign to life. Select a project below to explore the work:
Beef & Blue + Bánh Mì- Illustration, Environmental Graphics, Point-of-Sale
Pulled Pork, Gyro + More - Motion, Environmental Graphics, Photo Art Direction, Point of Sale
Winter Holiday- Illustration, Motion, Packaging, Environmental Graphics, Print, Point-of-Sale, Social
Restaurant Marketing
I designed marketing materials that helped Potbelly communicate with customers, support local shops, and promote catering services beyond seasonal menu campaigns. Select a project below to explore the work:
Catering Menu- Booklet Design, Photography Art Direction
Email Graphics- Digital Production, UI Design
Neighborhood Marketing - Flyer Design, Illustration, Print
Information Design
I organized complex menu information into clear, easy-to-scan digital layouts, balancing typography, hierarchy, imagery, and motion for restaurant guests. See my work below:
Digital Menu Boards - Layout Design, Menu Design, Motion
