I brought the holiday campaign to life in After Effects, using hand-lettered typography and Potbelly’s iconic flower cookie as a recurring visual element.
I adapted the campaign for large-format in-store signage, balancing the holiday messaging with product and promotional information.
The campaign extended to smaller in-store signage designed for close-range viewing at the counter.
I carried the holiday visual language onto the gift card itself, adapting the hand-lettered campaign artwork to the smaller format.
I extended the holiday artwork to a functional printed sandwich ticket, carrying the campaign into another customer touchpoint.
I animated the Valentine’s Day campaign for social media, promoting a free Red Velvet Cookie for singles on Valentine’s Day.
I adapted the campaign for a small-format counter sign promoting the Red Velvet Cookie giveaway.
I designed a series of conversation-heart-inspired stickers for the Red Velvet Cookies, pairing playful messages with Red Velvet Cookie branding.
For my first project at Potbelly, I developed a gingerbread character and holiday campaign promoting cookie bags and gift cards at the point of purchase.
I designed two seasonal packages for Potbelly's mini oatmeal chocolate chip cookies, extending the campaign across illustration, typography, pattern and packaging.
I designed the holiday gift card around an illustration of Potbelly's iconic stove inside a snow globe.
I designed this point-of-purchase sign featuring my illustrated gingerbread character to promote Potbelly's holiday gift card offer.