I designed and animated this promotional panel in After Effects as part of the Pulled Pork campaign.
I art directed the product photography and created the hand-drawn typography used throughout the campaign.
I adapted the Pulled Pork campaign for a featured position within Potbelly’s digital menu boards, incorporating product details, price, and calories into the layout.
I created the animation in After Effects for display at the point of sale.
I art directed the product photography and developed the “Signature Sweet & Smoky Soul Sauce” name used throughout the campaign.
I adapted the campaign creative to work across horizontal in-shop signage.
I adapted the campaign for an exterior-facing window cling designed to attract customers passing the shop.
After an initial market test showed that some customers were hesitant to order the gyro because they were unsure how to pronounce it, the national campaign incorporated pronunciation directly into the creative.
I designed and animated this promotional panel in After Effects to introduce the sandwich and reinforce its pronunciation while customers waited in line.
I adapted the Gyro campaign for a featured position within Potbelly’s digital menu boards, balancing the promotional creative with essential ordering information, including the sandwich description, price, and calories.
The motion graphic was created in After Effects for use at the point of sale.
I also adapted the campaign creative across environmental print signage throughout the shop.
For the window cling, I made the pronunciation message the focus, turning “Yeer-Ro!” into a bold graphic visible from outside the shop.
I adapted another designer’s campaign creative into a horizontal promotional animation in After Effects.
I animated another designer’s campaign creative in After Effects and prepared the piece for digital menu board placement.