Shop for the Cause is the official online store run by the Alzhimer’s Association.
It sells branded merchandise to raise money to support Alzheimer’s disease and research.
I designed two silk scarves for Shop for the Cause, incorporating the Alzheimer's Association mission symbol into repeating textile patterns.
Both designs explored different ways of extending the organization's visual identity into branded merchandise and were approved for production.
The Alzheimer's Association mission symbol represents the organization's commitment to both people and science, making it a natural element to carry throughout the pattern design.
I designed a reusable water bottle for Shop for the Cause, extending the Alzheimer's Association mission symbol into a wraparound pattern.
The design incorporated the organization's purple color palette, the #ENDALZ campaign, and Alzheimer's Association branding into a functional retail product.
For this phone case concept, I explored a more illustrative direction inspired by the three most common neuron types found in the human brain.
The hand-drawn pattern incorporated the Alzheimer's Association purple, teal, and gold color palette while connecting the product to the organization's focus on brain health and research.